

If you have a home in a desirable neighborhood in San Diego, look for Facebook pages associated with that neighborhood and request to post a link there. Target Ideal Buyers Where They Hang Outīuyers are looking for homes with specific features in specific locations.

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Be sure to share your event link as a status update to get the word out. If you opted to have a static showing schedule instead of an open house, you can create a several months-long event and publish your viewing hours so it’s easy for people to reach out with questions or schedule a showing. If you’re planning open houses, consider creating a public Facebook event to get the word out and make it easy for your contacts to invite their friends. Announce Your Showing Schedule or Open House Dates A finite campaign of real estate Facebook posts that are visually interesting will accomplish your goal of maximizing reach within your contacts without annoying them. Strike a playful balance by doing a week-long photo series highlighting different rooms and features in your house. In fact, posting the same thing over and over again can actually lead to people ‘unfollowing’ your profile, which means they won’t see any of your future posts. However, that doesn’t mean you can take one post, publish it multiple times a day and expect good results. Marketing pros know that the more often you post, the more likely your posts are to be seen by friends and acquaintances on their Facebook news feed. You could include a general call to action in your post (“Please share with family and friends who might be interested!”), but it can be more effective to write individual messages to friends and family asking them to share the post and tag anyone they know who is shopping for a home. Either way, you can expand your audience greatly if you politely ask friends to share your listing post or the link to your online listing. You may or may not have a large following on Facebook, depending on how you use social media and the frequency of your posts. Let people know when you plan to list and how they can get in touch for more details about the home. Pique a potential buyer’s curiosity by posting a beautiful picture of your home exterior or a visually striking feature of your house before you list it. That’s $6,000 in savings on a $400,000 house!įind out how much you can save on your home sale!Ĭreative Ways to Sell Your House on Facebook 1.

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Read on to learn how to effectively promote your listing on Facebook.

You can also focus your posts on specific things your ideal buyer is looking for to make sure you attract the right type of home shopper. On Facebook Marketplace, you can easily target people in specific groups and neighborhoods. Thousands of people search on Facebook Marketplace each day to look for homes for sale. Facebook is a great place to attract potential buyers to your listing.
